消費者之間衝突
消費者之間衝突（consumer-to-consumer conflicts，或者C2C Conflicts），泛指一啲同一品牌之下消費者之間嘅衝突。呢啲行為如果處理得唔好，可以對品牌造成傷害。[1]
成因
編輯參考
編輯- ↑ Dineva, Denitsa; Breitsohl, Jan; Garrod, Brian; Megicks, Philip (2020-11-01). "Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages". Journal of Interactive Marketing (英文). 52: 118–136. doi:10.1016/j.intmar.2020.05.002. ISSN 1094-9968.
- ↑ Au, Cheuk Hang; Ho, Kevin K. W.; Law, Kris M. Y. (2021-11-02). "The bright and dark of consumers' online brand defending behaviors: exploring their enablers, realization, and impacts". Journal of Organizational Computing and Electronic Commerce. 0 (0): 1–21. doi:10.1080/10919392.2021.1949192. ISSN 1091-9392.