共同方法變異common-method variance)喺統計學上係指因為量度方法而起嘅變異數-想量度嘅變數會有一個(研究者想靠量度估計嘅)概率分佈,但實際量度到嘅數值嘅分佈可能同呢個真實分佈唔同,而呢個差異係因為量度架生嘅特性而起嘅[1]

編輯

  1. Podsakoff, P.M.; MacKenzie, S.B.; Lee, J.-Y.; Podsakoff, N.P. (October 2003). "Common method biases in behavioral research: A critical review of the literature and recommended remedies". Journal of Applied Psychology. 88 (5): 879–903.