民意調查opinion pool),簡稱民調,係指由專業人士搞,通過網絡、電話或者書面等嘅媒介嚟對一般大眾做調查,想知一般大眾對某啲政治經濟社會議題嘅意見態度[1]

  1. Asher, Herbert: Polling and the Public. What Every Citizen Should Know (4th ed. CQ Press, 1998)