注意力經濟

注意力經濟attention economy)係經濟學市場學等領域上嘅一套思考方法,指將消費者注意力睇成一種唔夠分,所以賣家之間會爭嘅資源:想像家陣有一大柞廣告;原則上,一間公司會想自己嘅廣告得到消費者嘅注意力(因為如果消費者連睇都冇睇到個廣告,就唔使指意佢哋會知件產品存在,更加唔使指意佢哋會諗住買),所以公司之間就爭住將自己嘅廣告設計到有咁靚得咁靚,想要「爭消費者嘅注意力」[1][2]

一大柞廣告牌,間間公司都想消費者留意自己嗰個牌。

  1. Crawford, Matthew B. (March 31, 2015). "Introduction, Attention as a Cultural Problem". The World Beyond Your Head: On Becoming an Individual in an Age of Distraction (hardcover) (1st ed.). Farrar, Straus and Giroux. p. 11.
  2. Wu, Fang; Huberman, Bernardo (2007), "Novelty and collective attention", Proceedings of the National Academy of Sciences of the United States of America, 104 (17599): 17599–17601.